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How to decide between silver and gold jewelry?

I have a jewelry business and want to help my customers figure out what looks best on them - silver or gold - based on personal color analaysis (ie, warm/cool/netural, winter/summer/fall/spring, etc).

I also wanted to help them decide between stone and bead colors - pearls, black/gray/brown stones, primary colored stones, pastels, etc.

Aside from holding pieces up to their skin and just figuring it out by looking, is there any other way to analyze them?

Thanks for your help!

Pam

silver and platinum are by far classier than gold. gold is too argos. have a few scarves all different colours to put up against their skin as if it was a piece of clothing then, put the jewellery on them to see what colours suit them and what would bring out their skin tone

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